Website Design Social Media Marketing

Choosing a content management system might be a very complicated task and companies often make the wrong choice when choosing a web design company in India worthy of the task. There are many web design companies in India that claim to spesialize in content management systems design but fail to deliver the most important feature that makes a cms successfull which is flexibility.

First of all you need to understand that a content management system is not just website development company in India but it is an online software which gives you the ability to populate your website with content. Some of the main reasons to update the content of your website is to let your website visitors know about the latest deals, company news, promotions, events and recent projects. But the most important reason to regularly update your website content is to improve your Google ranking.

It is likely to find content management systems like WordPress and Joomla that claim to provide out of the box solutions but these opensource cms packages almost always fail to provide an efficient admin interface which delivers the spesific solutions each company might have.

The key to a successful content management system is to provide the ability to manage every nesessary aspect of a website with ease. The owner must be able to login to an admin panel and easily update the front end of the website in 2 or 3 easy steps. The company admin should never have to worry about things like resizing images, categorizing articles or having to do any type of custom coding and the only way to provide this flexibility is to custom build content management systems for each and every website development companyin India.

A CMS should be planed and delivered according to a number of factors such as:

1.      The website owners level of computer knowledge

2.      The regularly changing aspects of a website (i.e. special deails, portfolio images, company news.)

3.      The ease of being indexed by search engines like Google

Are You Making These Common Design & Content Mistakes?

Visitors go to your website for a particular reason, and in most cases that’s not to see the latest trends in web design, but to find out about your products, brands or services. So you need to ensure that you answer their questions easily and quickly and use your website to sell your product, brands or service.

There are a few very general problems that are found on websites large and small, but that are easily rectified with a little effort.

Out-of-date content.

It never fails to amaze me that so often the place where many customers will first look at a business has tired out of date information. The expectation when customers visit a website is that it will have the latest information about a company’s products and services. It doesn't matter if it is a fabulous award winning website design, when a website doesn't have “up to date” and relevant information, visitors to the site are likely to assume that the business is simply not interested or can’t provide better service than the competition. They might even assume that the business is no longer trading.

So for your website, make sure that your content both addresses the needs of your customers and is updated on a regular basis. If you have a blog, make sure you update it frequently, it will show your customers you are engaged and will and help with your search engine rankings.

No clear call to action.

Call to action techniques are really a whole topic and more on their own, but we’ll cover some of the basics here.

What do you want visitors to do when they visit your website? Frequently, websites are so intent on telling the story about a website designing company in India products, brands or services that the next step; to buy a product, or contact the company etc, is completely forgotten.

A call to action should be plainly visible on every page of a website.

Set the scene

This involves identifying a need or problem that customer might have and present a product that solves that problem. You can talk about the benefits of the product and also communicate the benefits of responding or following the call to action.

Use action oriented words

You need to be clear about what a customer needs to do to take the next step to buy or inquire about your products and services. Words such as the following are clear, direct and leave no doubt about what the customer needs to do next.

1. Call
2. Buy
3. Register
4. Subscribe
5. Donate

Place your call to action on every page

If you’ve written good engaging web copy, it’s likely that your site visitor will visit a number of pages in your site before taking the decision to follow your call to action. In that case, it’s vital that you call to action is visible across as much of the site as you can. Often that might be in the page header, but call to action placement is a complex topic and it may well be appropriate to have you call to action in different positions on various pages.

Confusing Content.

It’s entirely natural for anyone who has a passion about their company, or product, to want to tell everyone all about it. The difficulty arises when that passion results in masses of information on a page but with no clear message for the customer without detailed reading of every part of the page.

It can take a lot of work to refine web copy so that it covers all the key points about a company or product but still retain real clarity in the message. Site visitors don’t want to spend a lot of time sifting through masses of text, so the key messages need to be highlighted early in the copy and to be unambiguous.