Tuesday 19 August 2014

Is content is the king of Website - Tips for Search Engine Optimization Content Writing



At the present time unique and high quality content boosts your business on online platform and generates traffic, leads and sales. In this article we inform every webmaster identifies the most common reason why websites are not getting ranking in search Engine such as Google, Yahoo, Bing, MSN etc. The latest updates of Google Panda 4.0 have impacted website ranking and traffic as well as revenue of brands. Avoid the entire major common mistake from the websites to get ranking in search engine such as Google, Yahoo, Bing, and MSN etc. Unique high quality Content is the most important part of any website to get ranking in search engine and get penalty from search engine. Both are valid for brands promotion on online platform.

There are few tips for content writing:
Content should be Unique and useful: Content should not share anywhere over internet accepted your website that is called original high quality content. Content should boost the overall information of visitor somewhere else common sense tips and general information of product and services. Useful unique content be able to assist the visitor to send lead. It may be achievable to decrease the bounce rate of company website. It is very accommodating for the website ranking in a search engine outcome page.

Content must have corrected English, good spelling with syntax: Correct and easy English must be consistent to reduce visitor confusion. Content should be spoken in a likely way that allow for better thoughtful. It improves both the customer knowledge and search engine and also encourage guests to seek other pages of the website.

Content necessity has clear Meaning sentence structure: In the English language, there are various word phrases whose meaning change depending on habit. You should ignore any online software or tools for spinning content for website page.

Content should be minimum 300 words in a web page.

The keyword density of any website page should not use more the 2 to 3 %: It is the most important part of SEO On page activity. According Google the keyword density should use 2% maximum. If keyword density will use more than 2 to 3 % that is called keyword stuffing or keyword spamming and it is also called black hat SEO. So, avoid keyword staffing method for brand promotion in search engine.

Keyword Proximity should not exceed by 3 to 4 %: It should not exceed by 3-4 % in whole website page counting title tag, Meta tag, heading tag, at as well as content of your website. Keyword proximity is a way to use keyword in a different order such as SEO service provider in India and SEO Company in India. It can split the long tail keywords in 2 to 3 parts. It is a best technique to increase the keyword density for the website according to webmaster guideline.

Content should have correct Title and Heading: Title and heading are a most vital part of the website according to promotion or according to user point of view and Google algorithm because Google crawler catches title and heading and gives first priority. Content must correct heading and title in the content.

The Content must have punctuation and capitalization: Content should proper use punctuation sign and capitalization.

Traffic Analysis Tool - Free website traffic checker tools



It is best technique to know about the competitor company website traffic and sale with keywords. There are various online tools to calculate the website traffic, SEO score, Alexa ranking and such more information. In this technique to know about the traffic such as location wise, source wise, time wise and keywords wise. It will helps in internet marketing process to increase the sale and traffic of website. This is important part of internet marketing to analysis the competitor, without analysis the competitor your business should not grow.

Monday 18 August 2014

Why Engaging Online Content Is a Must for SEO?

As a result of recent Google’s updates, unique high quality content must be an integral element of a company's website, brands, products, services for online platform and overall online digital marketing strategy. A constant stream of unique high quality content on your website, brands, products, services increase the visibility on search engines and increase traffic, sales and leads -- as well as increasingly savvy customers -- that your company is active and is a source of business in a row.

Content Marketing
Good quality unique content also can help create links to pages on your website, brands, and products, services from other publishers, bloggers, article, press releases and authors. These inbound links result in referral traffic and can help boost your brands, products, and services search engine rankings.

These are a small number of the key factors Google considers to be indicators of high quality unique content:
  1. Longer content
  2. Images and video
  3. Proper text formatting
  4. Correct spelling and grammar
  5. Outbound links to other high-quality sites
  6. Inbound links and social shares from other high-quality sources

A proper unique high quality content strategy requires a major amount of moment in time and talent. But as a time-crunched brand owner, you might not have enough bandwidth to frequently make and oversee the content creation for your website, brands, products, and services. If that's the case, you might consider hiring a person of content who can create and publish white papers, newsletters blog posts, or even e-books for you.

Whether you handle content creation manually or hire an important person, you can benefit from the following content strategies. Internal Content: Company blogs, articles, press releases are the easiest format for generating consistently high-quality unique content on your website, brands, products, services. While a single writer or a content person can manage a blog, articles, press releases you might consider assigning it to multiple employees, whose posts could give readers a broader view of the company, brands, products, services and its staff's knowledge.

Many content organization systems allow for manager editing and approval before posts go live to ensure that the content is suitable and that the formatting, spelling and grammar are accurate. What's more, a publication content chart can help you or a content human being put in order posts around company, brands, products, services events and marketing campaigns.

You can also look for ways to re purpose blogs, articles, press releases and other content on your website, brands, products, services. High-quality unique guest posts are a boon for search engine rankings for more than a few reasons:

They build inbound links to your website, brands, and products, services, which are treated like votes of trustworthiness and authority by search engines, thereby increasing your rankings for website, brands, products, and services.


Elinkad delivers the highest quality digital marketing, web development, b2b lead generation and demand generation services all over the world.

Saturday 5 July 2014

Website Design Social Media Marketing

Choosing a content management system might be a very complicated task and companies often make the wrong choice when choosing a web design company in India worthy of the task. There are many web design companies in India that claim to spesialize in content management systems design but fail to deliver the most important feature that makes a cms successfull which is flexibility.

First of all you need to understand that a content management system is not just website development company in India but it is an online software which gives you the ability to populate your website with content. Some of the main reasons to update the content of your website is to let your website visitors know about the latest deals, company news, promotions, events and recent projects. But the most important reason to regularly update your website content is to improve your Google ranking.

It is likely to find content management systems like WordPress and Joomla that claim to provide out of the box solutions but these opensource cms packages almost always fail to provide an efficient admin interface which delivers the spesific solutions each company might have.

The key to a successful content management system is to provide the ability to manage every nesessary aspect of a website with ease. The owner must be able to login to an admin panel and easily update the front end of the website in 2 or 3 easy steps. The company admin should never have to worry about things like resizing images, categorizing articles or having to do any type of custom coding and the only way to provide this flexibility is to custom build content management systems for each and every website development companyin India.

A CMS should be planed and delivered according to a number of factors such as:
1.      The website owners level of computer knowledge
2.      The regularly changing aspects of a website (i.e. special deails, portfolio images, company news.)

3.      The ease of being indexed by search engines like Google

Are You Making These Common Design & Content Mistakes?

Visitors go to your website for a particular reason, and in most cases that’s not to see the latest trends in web design, but to find out about your products, brands or services. So you need to ensure that you answer their questions easily and quickly and use your website to sell your product, brands or service.
There are a few very general problems that are found on websites large and small, but that are easily rectified with a little effort.

Out-of-date content.
It never fails to amaze me that so often the place where many customers will first look at a business has tired out of date information. The expectation when customers visit a website is that it will have the latest information about a company’s products and services. It doesn't matter if it is a fabulous award winning website design, when a website doesn't have “up to date” and relevant information, visitors to the site are likely to assume that the business is simply not interested or can’t provide better service than the competition. They might even assume that the business is no longer trading.
So for your website, make sure that your content both addresses the needs of your customers and is updated on a regular basis. If you have a blog, make sure you update it frequently, it will show your customers you are engaged and will and help with your search engine rankings.

No clear call to action.
Call to action techniques are really a whole topic and more on their own, but we’ll cover some of the basics here.
What do you want visitors to do when they visit your website? Frequently, websites are so intent on telling the story about a website designing company in India products, brands or services that the next step; to buy a product, or contact the company etc, is completely forgotten.
A call to action should be plainly visible on every page of a website.

Set the scene
This involves identifying a need or problem that customer might have and present a product that solves that problem. You can talk about the benefits of the product and also communicate the benefits of responding or following the call to action.
Use action oriented words
You need to be clear about what a customer needs to do to take the next step to buy or inquire about your products and services. Words such as the following are clear, direct and leave no doubt about what the customer needs to do next.
  1. Call
  2. Buy
  3. Register
  4. Subscribe
  5. Donate

Place your call to action on every page
If you’ve written good engaging web copy, it’s likely that your site visitor will visit a number of pages in your site before taking the decision to follow your call to action. In that case, it’s vital that you call to action is visible across as much of the site as you can. Often that might be in the page header, but call to action placement is a complex topic and it may well be appropriate to have you call to action in different positions on various pages.

Confusing Content.
It’s entirely natural for anyone who has a passion about their company, or product, to want to tell everyone all about it. The difficulty arises when that passion results in masses of information on a page but with no clear message for the customer without detailed reading of every part of the page.

It can take a lot of work to refine web copy so that it covers all the key points about a company or product but still retain real clarity in the message. Site visitors don’t want to spend a lot of time sifting through masses of text, so the key messages need to be highlighted early in the copy and to be unambiguous.

Sunday 22 June 2014

Pay Per Click Search Engines: What are they and benefits of using them?

Any time you embark on a journey to learn more about Pay Per Click Marketing, the first thing you should do is research your search engines. There are so many Pay Per Click Search Engines, and many of them are perfect for different things. If you want to choose the right search engine to help with your Pay Per Click endeavor, you've got to learn the benefits and challenges of each one.

Today we are living in high technologies of world. Generally, SEO helps the website to profit more repetitive visitor and traffic to promote business online. SEO is the key offering for you to be able to drive desire traffic into your website from different sources via Search engines, Directories, Forums, Etc. Without optimizing your website, there's very little chance that your site will be visited by your target audience. In fact, it may not have any traffic at all. Here is a list of major benefits of optimizing your website.

Immediate Search Visibility – If your company does not have strong search engine visibility, pay per click marketing is the fastest and easiest way to show up on the search engines. SEO Inc.'s Paid Search managers can launch a new campaign in a matter of days and optimize your campaigns to drive pre-qualified visitors to your site.

Maximize ROAS (Return on Ad Spend) – Working closely with their clients, our professional PPC Marketers perform extensive PPC ad testing and conversion analysis. This enables us to get more clicks per advertising dollar and to deliver the highest quality traffic.

Increase Depth of Keyword Targeting – If you have a smaller website but want to target a large amount of keywords, you will need to use PPC advertising. Organic search will only support keywords that show up on your website while with PPC you can target as many keywords as you want.


Reduce Costs – From proven keyword expansion and bid management techniques to ad testing and landing page optimization, SEO Inc. utilizes best of breed technology to support human expertise and deliver traffic and new customers at the most cost effective points available. Don't hire an employee and pay for expensive technology when you can get both from us.

Search Engine Optimization - Ensuring the Best Results for your Business

Elinkad offered enhance the visibility of your website, get maximum targeted traffic, and increase the return on investment with structured Search Engine Optimization campaign. We offered customized service as per your unique needs keeping in perspective long term business goals. The expert team of professionals at Elinkad strives to maximize your profits through Internet marketing and search engine placement. Our comprehensive SEO marketing companies in India process ensures an online presence that spells success.

Elinkad perform thorough research on the website of your top ranking competitors to identify the unrepeatable variables of your company and business, which are factored by the search engines like Google, yahoo while calculating rankings.

We choose best keywords for your company or business through keyword research tools. We are selecting the suitable keywords for your search engine optimization program is one of the most valuable aspects of website promotion like seo. Attaining high search engine rankings or search engine placements for incoherent keywords might not do any amazement to precede your business. Hence, best SEO web design company India takes the inference work out of keyword research by using tools that tell us which key sentences search engine users usually use to locate your products.

Elinkad provide you with a preparatory ranking report of your website for the keywords that you desire to be optimized. To similitude the SEO rankings of a particular keyword after completion of the search engine optimization procedure.  

Search Engine Optimization Tips: There is one epochal thing you require to know. Meta tags lonely do not give you a high ranking in the search engines listing. What you need is to superimpose your Meta tags, title, description and your content. We select the best keyword for your SEO services agency India.


The first step in website promotion is to identify the words people are most likely to use in a search for your website. After identifying about minimum 10 to 15 words, write them up as your keywords and ameliorate the page using them. From now on these are the words you should use in your Title, META description and META keywords list.